The National Pork Board is committed to addressing theinternational trade barriers facing the pork industry. Currently, the UnitedStates exports approximately 28 percent of the pork raised here, deliveringaround $70 per animal raised back to America's pig farmers.
"In 2013, the U.S. sold pork in more than 100 countries.International markets represent a significant sales channel and, grownproperly, will be critical to the success of pig farmers across thecountry," Novak said. "As an industry, we must remain keenly focusedon developing global markets and effectively promoting pork worldwide."
The Pork Checkoff's International Trade activities are overseen bythe Checkoff's Board of Directors and a 23-member International Trade Committeefrom throughout the United States. The committee's mission is focused on:
Research: Conducting technical and economic research and market analysis to prove or dispute non-scientific barriers to international trade.
Market Access: Seeking and pursuing all legitimate avenues to market U.S. pork worldwide.
Market Development: Defining key target markets and creating promotion and education outreach opportunities with importers and consumers.
The National Pork Board has funded international marketdevelopment activities through the U.S. Meat Export Federation for more than 25years and is interested in further expanding how U.S. pork is marketed on aworldwide basis. SIAM will investigate the potential for a revised orcomplementary approach, developing systems with a focus on identifying new andemerging markets, incorporating new messages, and more effectively measuringresults.
"Our farmers, staff, contractors and others involved in U.S.pork production look forward to using insights gleaned from SIAM'sanalysis in shaping and sharing pork's story with our internationalconsumers," Novak said. "We plan to engage our entire industry inthis process of global market review."
Results of SIAM's evaluation will be presented to Pork Checkoff'sfull board of directors in spring 2015.
Source: PorkCheckoff