New survey Highlights Value and Outreach Tools for Market Operators
A recent national survey conducted by UW–Madison researchers and the Farmers Market Coalition shows strong public support for farmers markets and their many benefits.
The findings, published in the Journal of Agriculture, Food Systems, and Community Development, are based on responses from over 5,100 people across the U.S.
About 80% of respondents said they attend a farmers market at least once a year. Of these, 41% attend regularly (six or more times a year), and 39% attend less often. The top reasons people visit include access to fresh food, supporting local farmers, and enjoying the overall experience.
The study also found that farmers markets have a positive impact on health. Around 75% of attendees said they eat healthier because of their purchases at these markets.