The provincial government says that since the program was created on May 1, 2014, the sale of VQA wine at farmers’ markets total more than a quarter of a million dollars. The program aims to boost the province’s local food strategy and encourage the sale of local wine. The initiative was implemented through the Alcohol and Gaming Commission of Ontario.
“I invite Ontarians to check out our mobile map, visit the markets and buy world-class VQA wines that are crafted entirely from Ontario-grown grapes,” Jeff Leal Minister of Agriculture, Food and Rural Affairs said in a release.
According to an industry study, Ontario’s wine and grape industry combined contributed $3.3 billion to the province’s economy in 2011. Since 2008, the sale of VQA wine has increased by $100 million, and $273 million from 2013 to 2014.
The interactive map can be accessed using a computer or a Smartphone to find VQA wine and get information about directions and hours of operation from participating farmers’ markets. The consumer-friendly map can be found on the provincial government’s website.