Sakata seed sets sights on strawberry seed sector

Sakata Seed Corporation, a stalwart in seed development, has ventured into the strawberry market with a promising proposition—F1 seed strawberries for greenhouse growers. Unlike the traditional method that clones plants, Sakata's seed strawberries aim to mitigate common issues like diseases and logistical woes associated with the fruit's softness. 

This business move follows their strategic expansion since 2016 into strawberry breeding, reflecting a focus on balancing taste with commercial viability. The introduction of F1 variety Yotsuboshi has provided insights and set the stage for wider distribution. 

In an industry where propagation from parent plants is the norm, seed-propagated strawberries offer a refreshing alternative. They alleviate many of the parent plant's limitations, which is a boon for large-scale production. It is a step towards not only enhancing the supply chain but also promoting sustainable agricultural practices. 

Sakata's integration of research, production, and sales marks a full-scale push into this new market segment. The company aims to leverage Japanese strawberries' acclaimed flavors with the needs of a global market, ensuring these berries can withstand various regional growth conditions and the rigors of transportation. 

The innovation extends to their plant factory—a-controlled environment that serves as the perfect breeding ground for these strawberries. Here, Sakata can produce strawberries with fewer pesticides and less space, all while maintaining high quality. 

For producers, this could mean less time and resources spent on raising seedlings and more focus on meeting the increasing demand for strawberries. With this strategic move, Sakata Seed Corporation is not just influencing market trends; it's redefining them, promising a future where strawberries are easier to grow, ship, and enjoy worldwide.