“We had heard about it, so we did our research and tapped some trees to test it out. We were pleasantly surprised and have been increasing our production every year since,” says Kathy.
Tap lines - webBirch syrup is more common in high growth areas of white birch, like northern Ontario, Alaska, Yukon and eastern United States. The Beilkes tap yellow birch trees, making unique golden birch syrup.
The process is similar to maple syrup – birch trees are tapped and the sap is collected and boiled to remove excess water. The ratio of sap to syrup is higher for birch, requiring approximately 100 litres of sap to make one litre of syrup.
Birch sap requires warmer weather to run; the season often begins just as maple syrup season ends in late March and the result is a rich, golden syrup that is gaining in popularity.
“Our syrup is already being sold in seven local retail locations, distributed to restaurants and chefs through a food broker, and is regularly featured in local food restaurants,” says Kathy, who is in charge of marketing. “Our target market is the gourmet food category so we attend a lot of food shows.”
Kathy offers product samples at food shows and events and says she’s noticed the most interest in her products from consumers between 20 and 40 years of age. She says “they seem to be more focused on natural foods, want to know where their food comes from and are open to exploring new tastes.”
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