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COOL confusion costs producers: CCA, CPC

Watching its rules be reinterpreted on "a weekly basis," Canada's cattle and hog producers say U.S. country-of-origin labelling (COOL) legislation is now chilling cross-border trade volume and prices.

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The Whole Hog with Reise: Exploring the different levels of marketing with Emily Pearson.

Video: The Whole Hog with Reise: Exploring the different levels of marketing with Emily Pearson.

Reise talks with Emily Pearson to find out that there are so many unique ways pigs can be promoted, all for the benefit of the industry AND consumers!