Checkoff-funded efforts to grow international meat markets
South Dakota farmers support the work of USMEF through their soybean checkoff. The trade association is the largest of its kind within the livestock and meat industry with a reach extending to more than 80 countries worldwide. USMEF focuses on growing demand in these key export markets through a collaborative approach that includes marketing and promotion, trade servicing and securing greater market access.
"Livestock demand is extremely important for South Dakota soybean producers," says Brent Greenway (Mt. Vernon, SD), who serves as a board director for the South Dakota Soybean Association as well as the South Dakota Pork Producers Council. "It's great to see the work the checkoff has done to help our trade."
Soybean quality makes a big difference
Greenway is proud of the quality of soybeans produced in South Dakota and across the country. He believes that the nutritious value of these soybeans contributes to healthier swine herds and, consequently, superior pork products for consumers at home and abroad. "We know that we raise some of the highest-quality soybeans in the world," says Greenway. "We want to show people how we're doing it and why we're doing such a good job."
Not surprisingly, USMEF has leveraged that exact narrative in its ongoing efforts to promote meat exports in foreign markets.
"Our production practices and the quality of our feed inputs is an important part of the story that USMEF promotes to international customers,” says USMEF Chair Randy Spronk (Edgerton, MN).
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