Perry’s family has been involved with Hostess Frito-Lay since the company took over a processing facility in Taber in 1982.
“We are really proud of the relationship we have with Frito-Lay,” he told Farms.com. “So many of their values align with what we are both doing around a quality perspective, productivity and even the (environmental, social, and governance) part of their operation.”
Alberta has led Canada in potato production since 2023, with farmers in the province growing almost 24 per cent of the national crop in 2024.
But to do that, farmers need to innovate, and work with advisors, and make the right input choices.
That’s part of the message Perry wants Canadians to take away from the campaign – that one family farm can support multiple families in different ways.
“We have a whole agronomy team, a junior agronomy team that grows the potatoes and is really responsible with understanding how many resources we use to do this,” he said. “We support somewhere between 20 and 30 families on this farm.”
Each year, Canadian farmers supply Lay’s with almost 800 million potatoes.
Growers are experts in their fields, and Perry encourages them to take the opportunity to educate the rest of the country about how food is produced.
“We have great farm families in the community doing great things, but we aren’t always in touch with the other 95 per cent of the population,” he said. “It’s a lot of work but it’s worthwhile getting the story out there to communicate to the broader public to highlight where our food comes from.”
In Quebec, Martin Goyet from St. Thomas de Joilette will appear in the French materials.
“We’re very excited to see our farm featured in this campaign,” he said in a press release. “We’ve been growing potatoes for PepsiCo Canada for decades, and it means a lot to show Canadians that Lay’s potato chips start with families like ours.”