The Certified Angus Beef program is considered the “gold standard” when it comes to value-added beef programs in the U.S. When you add the Path Proven concept from the Performance Food Group, the nation’s first DNA-based traceability program, you come up with a real winner. That’s according to Performance Food Group Senior Director of Protein Dr. Brad Morgan. He said over half of their distribution facilities sell CAB.
“They want to have something that has the story associated with it, verified that they’re black Angus cattle, that they are handled and fed in a feed yard in a certain manner,” Morgan said. “That story now is going over to CAB in our distribution facilities.”
This partnership between Performance Food Group and Certified Angus Beef, differentiates this beef product from the competition. The DNA-verified program isn’t just for high end steak houses, it is also being done for restaurants that serve hamburgers.
The joint effort between Path Proven and Certified Angus Beef also creates opportunities overseas, as CAB has opened an office in Tokyo. Morgan said they will be able to compete against the Australians and Canadians because of the trace back program with Path Proven.
In working with cattle producers, Morgan said Performance Food Group believes traceability starts where the cattle are fed. He said right now they know the ranch where about one-third of the cattle in Path Proven program come from. He looks for the Path Proven program to continue to grow, become more coordinated and he calls it the wave of the future.
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