Farm Bureau unveils 12th advocacy leadership class

May 06, 2024


The American Farm Bureau Federation (AFBF) has introduced its 12th Partners in Advocacy Leadership (PAL) class, continuing its mission to cultivate leaders skilled in advocating for agriculture. This initiative is part of AFBF’s ongoing effort to strengthen the voice of agriculture at all levels of government and society.

This year’s class features ten distinguished leaders from states like California, Minnesota, and Missouri, all selected for their leadership qualities and dedication to advancing agricultural interests. Members include Jen Beretta from California and Chris Riley from Utah, among others.

The PAL program is structured around four dynamic learning modules that span two years. These modules are designed to equip participants with the skills necessary for effective advocacy, covering legislative policy, issues management, and communication strategies, including social media and media relations.

Training under the PAL program is rigorous and interactive, focusing on real-world applications of advocacy strategies. It is supported by notable agricultural organizations like Syngenta and Farm Credit, which contribute to the development and success of the program.

AFBF President Zippy Duvall highlighted the critical role of advocacy in promoting agricultural issues that benefit not only farmers but also the entire farm-to-consumer food chain. Graduates of the PAL program is expected to lead efforts in their communities to influence policies and practices that favor a thriving agricultural sector.

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