Tech, sustainability key to attracting young talent to an evolving agriculture sector

May 23, 2023

Canada’s farmers are getting older, and most don’t have a clear succession plan, leaving a big question over who will take over the agriculture sector as a wave of retirements loom.

But industry insiders say an increased focus on technology and sustainability is helping attract younger generations to agriculture, including those coming to the field for the first time.

Young people entering farming from other industries will be key to the sector’s evolution as it grapples with challenges like climate change, said Todd Klink, chief marketing officer at Farm Credit Canada.

“We’re going to need technology, we’re going to need innovation, we’re going to need new ideas and new approaches,” he said. “So when you meet young people that have these new ideas and come from different disciplines, it’s super exciting.”

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