Superior Farms Equipment Introduced as Parent Company for Rite Way & Morris

May 30, 2024

Following the acquisition of Morris Equipment Ltd. (Morris) by Rite Way Mfg. Co. Ltd. (Rite Way) in March 2021, the companies are proud to announce the launch of a new parent company, Superior Farms Equipment Ltd. (SFE). This newly formed company brings together the rich legacies and expertise of Rite Way and Morris: two western Canadian companies dedicated to providing quality, performance-based equipment for farmers.

Rite Way and Morris will continue operating under the new parent company, transitioning their product lines to Rite Way SFE, Morris SFE and ProAG SFE. By fusing the talents and harnessing the passion of the staff from each company, Superior Farms Equipment will produce farm equipment solutions for the constantly evolving needs of farmers worldwide.

“We are thrilled to unveil Superior Farms Equipment and unify the companies to better serve our customers,” said Cameron Johnson, Chairman and CEO of SFE. “This transition is an exciting step, and the combined companies will continue to be operated by Heather Forbes, who will become the President of SFE after having successfully led Rite Way as its President & CEO since 2012. Forbes will be supported by the long-term management teams at Rite Way and Morris, and together we are well-equipped to build on the legacies of each company and continue to grow our business through our existing dealers and customers.”

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