As a new year begins, consumers across the country are setting health goals centered on feeling better, staying energized and eating with intention. Increasing protein intake continues to be one of the most common resolutions, driven by wellness trends, weight management conversations and a growing interest in whole body nutrition.
Beef remains uniquely positioned in this conversation as a powerful, high-quality protein that supports muscle, metabolism and overall wellness.This January, the Kansas Beef Council (KBC) is leaning into that momentum by meeting consumers where they are and reinforcing beef’s role as an essential part of a balanced eating pattern.
To align with January wellness goals, KBC is launching consumer-focused content on social media, digital platforms and through paid advertising that highlights eight high-protein beef snack recipes designed to help people feel full longer, stay energized and support whole body wellness. The recipes include Beef Jerky Baked Potato Skins, No Noodle Lasagna Beef Dip, Beef Tamale Bites, Cheesy Beef Artichoke Dip, Spicy Korean Beef Cucumber Appetizers, Mediterranean Beef Meatball Kabob, Beef Spring Rolls with Carrots and Cilantro, and Cheeseburger Dip. These recipes and more can be found here.