Olymel Unveils New Brand Identity, Reinforcing Quality and Market Leadership

Olymel, a key player in the North American pork and poultry sector, has announced a significant rebranding effort to modernize its image and strengthen its market presence. The initiative reflects Olymel’s commitment to delivering high-quality products while ensuring its brand remains highly visible and appealing to consumers.

A Fresh Look with Consumer Impact in Mind

The rebranding effort includes a redesigned logo that retains Olymel’s signature red and blue colors while offering a more streamlined and impactful look. Developed in collaboration with LG2, the refreshed identity is designed to improve brand recognition and purchasing confidence at the retail level.

With research indicating that 70% of purchasing decisions are made at the point of sale, Olymel aims to create a stronger connection with consumers. The updated logo and visual identity will serve as the foundation for all branding elements, from packaging to advertising and digital content, ensuring a more cohesive and recognizable presence.

Rolling Out a New Identity

The transition to the new brand image will be gradual, with updates appearing across product packaging, signage, and marketing materials over the coming year. By making the brand more contemporary and engaging, Olymel is positioning itself for long-term growth and deeper consumer trust.

Strengthening Market Position Amid Industry Changes

This move comes as part of a broader transformation strategy for Olymel, aimed at enhancing product visibility and reinforcing its leadership in the pork and poultry sector. The company remains focused on innovation, operational efficiency, and delivering top-tier products that meet the evolving needs of consumers.

For pork producers and industry professionals, Olymel’s rebranding underscores the company’s commitment to quality and its ongoing investment in brand strength—a key factor in maintaining its competitive edge in a dynamic market.