“There’s no other industry where a business owner forges such a close emotional connection to the business,” Deans said. “You live on the very thing you are working. It’s more than a business, it’s an identity and to transition it to someone else is excruciating and a deeply emotional subject.”
The tool can be used to start a conversation between family members on how to bring in and use resources like lawyers, accountants and wealth advisors in their plans.
Deans said once families get started on it, they are remarkably resilient at moving through the planning process.
“Often the second generation is waiting for their parents to say, ‘hey we need to talk about where the farm is going’, but the kids don’t know how to start the conversation and the parents are afraid of the conversation and then if someone dies, it’s a mess,” he said.
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