Health-conscious consumers want high oleic soybean oil — and with seed decisions around the corner for farmers, this growing market demand may warrant taking a look at high oleic if it’s available in your area. The benefits associated with high oleic speak for themselves. For Kevin Wilson, soy checkoff farmer-leader and Indiana farmer, the decision is simple: Farmers are turning to high oleic due to its premium sustainable qualities while meeting the worldwide demand for soybean oil.
Generally, farmers growing high oleic report that they yield on par with or better than their farm’s average — adding profitability and innovation at the same time. Wilson has grown high oleic soybeans for seven years on his farm and discusses the great success he has experienced with them.
“The yields are consistent with the commodity soybeans, and high oleic doesn’t require much additional time spent preparing for planting or harvesting,” Wilson says. “It’s been a big win for us.”
High oleic soybeans add long-term value for all U.S. soybean farmers by providing a product that meets demand in new and existing markets for soy, such as food and industrial customers. High oleic soybean oil works even better than commodity soybean oil in high-heat situations, which expands markets for soybean oil in frying, baking and high-heat industrial uses. As health- and sustainability-conscious consumers increase demand for this oil, processors offer a premium to high oleic soybean farmers.