The Executive Director of Farm and Food Care Saskatchewan says, with less than three percent of the Canadian population directly involved in producing food, it's increasingly important for farmers and ranchers to engage with consumers in the big cities.CanadianFoodFocus.org, launched by Farm and Food Care Saskatchewan in 2019 in an effort to reach more Canadian consumers, is highlighted as part of Farm and Food Care Saskatchewan's May eNewsletter.
The site contains seven sections ranging from what happens on the farm to tips on cooking.
Farm and Food Care Saskatchewan Executive Director Clinton Monchuk says market research conducted throughout Canada shows people do have questions about their food so it is important to provide avenue where they can go to get transparent, truthful information about how their food is grown and how to use their food.
Quote-Clinton Monchuk-Farm and Food Care Saskatchewan:
When we started we thought, if we could get another 100 thousand people who were interested every month it would be a successful achievement for CanadianFoodFocus.org.Last year's stats from the website and the social media channel, we had engagement of just over 800 thousand individuals per month and it's growing.