The beef industry experienced record high prices over the last few years, but the lucrative period is coming to an end.
Cattle prices have fallen by about 30 per cent in the last year and retail prices are falling, although at a much slower rate, according to Canfax, a Canadian beef statistics firm.
"They went up so high, so fast. They could come down fairly substantially, but we may not see it for a few years," said Brian Perillat with Canfax. "They've just started to come down in the last four to six months. It always is slower coming down."
Grocery stores are again starting to feature discounts on beef, which customers rarely saw in the last few years during the price spike.
The average retail price for one kilogram of round steak was $19.09 in June 2015 and fell to $18.31 in June 2016, according to Statistics Canada. One kilogram of regular ground beef dropped from $12.75 to $12.29 during the same timeframe.
"Last year, I went and bought a crock pot and the roast that went in it was as much as the utensil," said Saskatchewan beef producer Bruce Holmquist, recalling his own sticker shock at the grocery store. "Everything has to be adjusted accordingly and I hope the retailers, although they do control it and they make the decisions, keep that in mind because we don't need a further reduction in beef consumption."