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Public and Stakeholder Engagement: Getting Your Story Out

Sep 25, 2020

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Video: Public and Stakeholder Engagement: Getting Your Story Out

The disconnect between primary producers and consumers is increasingly widening — only two per cent of Canadians state that they know a lot about agriculture. How can you communicate your story about how cattle are raised in this country?

Amie Peck, stakeholder engagement manager with the Canadian Cattlemen’s Association, discusses tools and resources that can help with beef advocacy along with proactive projects they are developing to highlight the benefits of beef production for consumers.

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