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Weekly North American meat market update

A lot has been written in the media about how Americans are cooking more at home (and now teaching their children to cook too) - and how retailers are developing more price leverage and buying power in their dealings with meat packers and poultry processors.
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Experiences in Marketing Beef in Ontario

Video: Experiences in Marketing Beef in Ontario

Birgit Martin of Martin Farms shares her experience in marketing beef in Ontario through direct to consumer sales and other opportunities under her family's Pure Island Beef brand. This presentation is from the Thunder Bay Field Day held by NOFIA (Northern Ontario Farm Innovation Alliance) in September 2025.