Cattle Market Holding Strong

By Lynsey McAnally

As we discussed in the June 11, 2025, episode of Angus at Work, the current cattle market is a hot topic across the country. But what are the markets actually doing, and where are they possibly heading in the future?

As a continuation of our regular Angus at Work Market Update series, we invite you to join in the conversation as Troy Marshall, director of commercial industry relations for the American Angus Association, and Lynsey McAnally, associate editor of the Angus Beef Bulletin, chat about current trends in the cattle market, the importance of health and genetics when marketing feeder calves, the current market for bred females and pairs, recent and upcoming video sales, and where the cattle cycle seems to be heading.

The value of genetics

Talk to any sale barn team or cattle feeder and the idea that genetics are playing an even bigger role in marketability is likely to come up. While there will always be a place in the industry for odd groups of cattle at sale barns, knowing the background of cattle is becoming even more important. With background information on feeder calves, producers build a reputation they can back up with data.