“It doesn’t take much to fan a flame, but it does take a spark, and that’s the NSTC … H&R Agri-Power has brought customers on 1,400-mile roundtrip for the annual conference, to learn alongside them and invest in both parties’ know-how in one fell swoop…”
A Lesson From the Past?
Right or wrong, farmers have long expressed that understanding conservation tillage practices rarely get their due in machinery dealerships. A few notable exceptions come to mind (Binkley & Hurst in Pennsylvania is one who’s made a successful business out of being no-till planter experts), but I’ve heard this at my first NNTC in 2004 and almost every year since.
While no-till was resisted due to less tractor and implement requirements, it’s no secret that no-till is no longer a niche practice. When my dad put out the first No-Till Farmer in 1972 (10 years after the first commercial no-till crop was planted in Kentucky), total U.S. acreage was 3.3 million acres. Since that time, the practice had grown 33-fold in 50 years to 110 million acres. There were a lot of naysayers about the no-till practice in those early days. Some dealers jumped in early, while a lot sat on the sidelines.
Now take strip-till. While strip-till is in its relative infancy (perhaps like no-till was in the 1970s), there’s more upside for machinery dealers. Strip-till requires a more powerful tractor, and the large equipment that offers both wholesale and parts sales. Even the most protectionist of machinery dealers should be able to see gains by establishing a foothold in strip-tillage.
Farmers Largely Left to Their Own
Farmers tell us they’re often left to their own devices to figure out the equipment, the unique set-ups, the differences in nutrient application, seeding depth, etc. That’s precisely why we have a successful conference. While farmers generally get their questions answered, the transfer of that technological know-how back home is plodding along at a much slower pace than they’d like. They want you, their machinery dealer, to brush up on strip-tillage too. And because of our unique position of also serving dealers via Farm Equipment & Precision Farming Dealer, they’re suggesting we can facilitate that synergy.
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