U.S. Ag Secretary Targets Global Market Expansion

Brooke Rollins to Visit Six Countries to Boost Ag Exports

U.S. Secretary of Agriculture Brooke Rollins has unveiled an aggressive international travel plan aimed at expanding market access for American agricultural products.

In her first six months in office, Rollins will visit Vietnam, Japan, India, Peru, Brazil, and the United Kingdom to strengthen and diversify global markets for U.S. exports.

"President Trump has the backs of our farmers and ranchers," said Secretary Rollins. "USDA remains committed to expanding market access around the world. I am going abroad to sell the bounty of American agriculture and to ensure the prosperity of our hard-working agricultural producers. Everything is on the table to get more markets for our products."

This strategic initiative follows a nearly $50 billion agricultural trade deficit influenced by previous administrations' limited activity in the international marketplace.

The visits aim to reinforce existing trade relationships and establish new ones, focusing on reducing disproportionate tariffs and expanding agricultural export volumes.

Each target country presents unique opportunities and challenges for U.S. agricultural exports. For instance, the United Kingdom and Japan are significant markets with barriers that include high tariffs and competitive pressures from other countries.

Meanwhile, Vietnam and Peru are emerging markets where the U.S. seeks to enhance its position against competitive global players like China.

These efforts are part of a broader strategy to address trade deficits with key nations such as India and Brazil and improve the overall trade balance by securing more favorable terms for U.S. agricultural products.