Success in a splintered world often comes down to one thing: trust. Farmers are fortunate to have it, and we are proud to keep building it.
Despite misinformation, despite self-interested attempts to separate Americans from the farmers who serve them the safest, most nutritious food in the world on a daily basis, consumer confidence in farmers outstrips other aspects of the U.S. food system. According to the Ketchum Appetite for Change consumer research study, a survey of more than 1,000 U.S. adults done in July 2025, 79% of Americans trust farmers to “do the right thing” in serving the public, easily the most trust in any single link of the food chain.
