Survey Says: Americans Flock to Chicken, the Nation’s #1 Quarantine Protein

Dec 01, 2020

Throughout the last year, as home kitchens took center stage, Americans have been relying on chicken as a healthy and convenient protein that can be enjoyed by everyone. In fact, three-quarters (75%) of Americans who eat any chicken say they prepare chicken at home at least once a week. During the past 9 months of COVID-19, retail chicken sales have increased $1.3B, up 19.5% from the same period last year, according to IRI and 210 Analytics.

Today the National Chicken Council (NCC) unveiled the findings of a new survey fielded with the goal of better understanding chicken consumption trends and preferences in the United States. Along with a host of interesting metrics, the survey includes insight into the impact of the pandemic on chicken consumption habits, showing that half (50%) of Americans who eat chicken say they have eaten it more than any other protein during COVID-19.

Chicken has been popular during COVID-19 because it’s easy to prepare and great for meal prepping.

A staple of many diverse meals, it is no question that chicken is a versatile protein. Nearly half (48%) of survey respondents say they increased the amount of chicken they prepared at home during the pandemic, while 39% said they increased the ways they prepare chicken. No matter how Americans prefer it, chicken is an easy meal to prepare and is perfect for meal prepping, especially when we are spending more time than ever at home. Twitter users would agree, as ‘chicken’ has also been the most Tweeted about food during the pandemic months.

Chicken could be the way to a happy holiday, with half of Americans agreeing they’d prefer chicken to other proteins during the holidays.

With the pandemic shifting many holiday plans, people are finding innovative ways to reinvent their traditional celebratory meals. Half of Americans who eat chicken at all say they’d prefer chicken to ham (52%) or turkey (49%) at a holiday meal.  And more than half would eat chicken wings as part of Thanksgiving (57%) or Christmas (61%) dinner.

If you are looking for a gift for your family and friends, look no further. The NCC survey shows 56% of chicken eaters would be happy to get chicken as a holiday gift. We recommend keeping it out of the stockings, of course!

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