SECURE, SUSTAINABLE, AFFORDABLE

OTTAWA, ON - The Choose Canadian Seafood Task Force, a program led by the Canadian Aquaculture Industry Alliance (CAIA) and The Fisheries Council of Canada (FCC) today announced the launch of a new, national awareness campaign aimed at encouraging consumers to choose Canadian seafood more often.

This campaign is noteworthy in light of how the pandemic and geopolitical events are impacting global food supply chains with disruptions and rising food prices.

"Only 30 per cent of seafood consumed in Canada is actually Canadian," said Timothy Kennedy, President & CEO, CAIA. "By choosing Canadian seafood, we can enjoy a secure, sustainable, domestic food supply from our oceans that is good for you and good for the planet. It's smart to choose Canadian Seafood."

The Smarter Meals Out of the Blue awareness campaign launches today along with a new logo and a new website (www.ChooseSeafood.ca), which features helpful tips and family-friendly recipes. The campaign also inspires Canadians to shake up their everyday meal routines with unexpected ideas, like swapping in shrimp or fish for 'Taco Tuesdays'.

"There are so many smart reasons to choose Canadian seafood," said Paul Lansbergen, President, FCC. "It's an affordable, easy, healthy, sustainable and delicious choice for any meal, any day of the week."

In fact, Canadian seafood is a complete protein source, contains all essential amino acids for overall health, and omega-3 fatty acids for brain health. And, it's more affordable than you think.

Canada's seafood production is amongst the most sustainable in the world, with one of the lowest carbon footprints for proteins you can choose. Seafood is a critical future food for your health and for our planet.