Rounding Out Beef Demand Numbers For 2014

Feb 05, 2015

The 2014 CBB Annual Report now is available at http://2014annualreport.beefboard.org/. Beginning this year, the report is wholly electronic, with no hardcopies available, but the publishing program used allows for transformation to a pdf document for easy printing.

Included in the report are fiscal year 2014 financials from the auditing firm of CliftonLarsenAllen, LLP, as well as summaries of results from each Beef Board budget category, including promotion, research, consumer information, industry information, foreign marketing, and producer communications.

The goal of the publication is to demonstrate to beef producers and importers who pay into the checkoff not only how their dollars are being invested, but also the results of those investments.

"As we reflect on 2014, I am pleased to say that there is no shortage of achievements to report from our national Beef Checkoff Program," CBB Chairman Kim Brackett notes in her opening letter in the report. "Given the ongoing budget challenges we have experienced, I am proud of what we accomplished with our Beef Checkoff Program in fiscal 2014, and I think our entire industry should be excited about those successes!

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