RBC today announced RBC Generate - an initiative aiming to advance market, skills and finance solutions that invest in the future of Canadian agriculture. RBC Generate is designed to bring together the best and brightest from across agriculture, business, industry, education and government to help cultivate a world-leading sector that feeds Canadians more affordably and sells high quality products to consumers around the globe.
Introduced alongside Manitoba Premier Wab Kinew, RBC Generate launches with a $5 million, five-year investment in agriculture in the prairies (coming from RBC Commercial Banking and RBC Foundation) and plans to expand through programming delivered as part of a national movement with farmers, The Canadian Alliance for Net-Zero Agri-food (CANZA) Nature United, Sustainable Food Systems for Canada (SF4C) and Indigenous sustainable farming initiatives to help Canadian producers thrive while helping advance sustainable practices for years to come.
RBC believes with the right investment and innovation, Canada can make agri-food an important growth sector – leading in global trade, attracting new talent, and advancing sustainable agriculture solutions. Canadian farmers have a rich heritage in adopting new technologies, implementing sustainable practices and driving innovation, but need new solutions quickly to address challenges related to talent, productivity, costs and trade.