By Cora Okkema
As part of the 2025 Spring Heifer Academy webinar series, participants were treated to an insightful capstone session on the Calf Care Quality Assurance (CCQA) Program. Emma Mulvaney, Director of Beef Quality Assurance (BQA) Programs and Cindy Valdez Nolasco, Associate Director of Producer Education of National Cattlemen’s Beef Association (NCBA) walked through the why, how and impact of the CCQA program. This program is a collaborative, science-based effort that addresses care, consistency and confidence in calf raising practices across both beef and dairy industries. It is designed to improve calf health and care through education and standardized training.
Building the program: A collaborative effort
The heart of the CCQA program lies in public trust. Market research consistently shows that animal welfare is the number one concern among consumers when it comes to meat and dairy products. Consumers want to know animals were raised ethically, with ample food, clean water, room to move and kindness, values shared by responsible producers everywhere. The creation of the program is the result of a partnership between major programs like Beef Quality Assurance (BQA), the FARM (Farmers Assuring Responsible Management) program, the Dairy Calf and Heifer Association and others. First launched in 2019, it fills a vital gap by providing guidelines and tools specifically for the care and raising of young calves and heifers, a stage not fully covered by existing quality assurance programs. Where FARM handles dairy audits and BQA focuses more on beef production, CCQA bridges the space in between, addressing calf-specific care in a consistent, educational and accessible way.