The Iowa Pork Producers Association’s ‘Purchase Moore Hamann Bacon’ initiative was the big winner at the Best of NAMA awards this week. The National Agri-Marketing Association judged 950 award entries in more than 60 categories, and ‘Purchase Moore Hamann Bacon’ was proclaimed the Grand Champion. The initiative also won Best of Show for communications to consumers, and first place for Social Media campaign directed to consumers.
‘Purchase Moore Hamann Bacon’ started in September 2023 as a Name, Image, and Likeness (NIL) partnership between Iowa Pork and Iowa State Cyclone football players Myles Purchase, Tyler Moore, Tommy Hamann and Caleb Bacon, to encourage people to purchase more ham and bacon. A photo of the four Cyclones, strategically placed behind a large ham and 14 pounds of bacon, went viral across social media, gained significant national media attention, and was named Best NIL Deal of 2023 by the Sports Business Journal.
The Iowa Pork Producers Association (IPPA) partnered with the Meyocks agency for a sequel in 2024. A series of video skits with Purchase, Moore, Hamann, and Bacon serving as judges while several of their teammates and other Cyclone student-athletes tryout to be part of the campaign.