About one-third of the human diet comes from insect-pollinated plants, and honeybees are responsible for 80 percent of that pollination.
Ortho is acting out of concern for possible threats to honeybees and other pollinators and to reassure customers that "Ortho's got their back, taking care of whatever they need controlled in the most responsible manner," Martin said.
The change might require gardeners to apply the reformulated products more frequently, but it will be easier to target pests while reducing the chances of hurting bees, he said. The cost of the products won't change significantly, Martin said.
It wasn't immediately clear what effect Ortho's decision would have on the health of the overall bee population. Neonics are used in a number of chemicals applied to food and textile crops such as corn and cotton as well as individual gardens.
The severity of the effects of neonics on bees appears to vary depending on what type of crops or plants they're used on, according to a study by the U.S. Environmental Protection Agency and California's environmental agency that was released in January. Another study published last year showed neonics might hit wild bumblebees harder than domestically raised honeybees.
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