This year's October Pork Month resonates differently. Financial hurdles loom, but the National Pork Board (NPB) remains a beacon of support for pork producers.
To stand by the industry, NPB is aggressively channeling Pork Checkoff funds to extend pork's reach and demand in households, nationally and globally. The vision is not just increased sales but creating enduring demand.
Globally, delving deep into markets is paramount. NPB has amped up its investment to nurture and expand U.S. pork exports, a significant portion of the nation's production.
On home ground, there’s a focused drive to nurture domestic demand. Key states with potential are under NPB's radar, leveraging digital tools to sway perceptions. Additionally, targeting millennial moms with the “Surprisingly Pork” initiative underscores pork’s wellness and eco-friendly attributes.
With a significant investment earmarked for 2023, NPB is committed to elevating pork's market position.
Source : wisconsinagconnection