The Kansas Beef Council (KBC) is launching a special version of the “Beef Brings Us Together” campaign to celebrate the role beef plays in holiday meals, while reminding consumers of the hardworking families behind every cut. The campaign will run in November and December, appearing on billboards, connected TV and social media.
KBC has placed six holiday-themed billboards across Kansas. Each design evokes the tradition and pride of a beef-centered holiday meal. With phrases like “Joy. Served Medium Rare.”, “Beef. Made for Holiday Tables.” and “Beef. Seared Into Every Tradition.”