Nebraska seminar showcases US Meat brilliance

A collaboration between the National Corn Growers Association and the U.S. Meat Export Federation (USMEF) gave birth to an insightful seminar. Hosted by the University of Nebraska-Lincoln (UNL), it beckoned meat professionals from Mexico and Latin America. 

The spotlight was on the characteristics that make US beef and pork stand out. Importers didn't just listen, they did. At UNL's Loeffel Meat Laboratory, they took to hands-on sessions, experimenting with U.S. pork loin and beef, from cutting to flavoring. 

Praises flowed from the attendees. Many lauded UNL for its unmatched expertise and cherished the chance to work intimately with US meat. Their goal is to understand the unmatched value of stellar raw materials like US pork and beef. 

But it didn’t end with the seminar. A journey into the world of retail showcased US red meat's merchandising prowess. They visited diverse retail setups, from boutique-style shops to larger chain stores, observing unique merchandising strategies. 

The final lap was a deep dive into US meat production at Champion Feeders and Holstone Farms pork plant. Attendees witnessed the grain-fed production system's brilliance, a distinct feature of the US not found elsewhere. 

For a peek into USMEF's global endeavors, one can explore usmef.org.