Nature Fresh Farms, one of North America's leading growers of sustainable greenhouse produce, has announced that Josianne Légaré, is joining as senior vice president, North American sales and strategic growth.
With more than two decades of commercial leadership experience, Légaré has built a distinguished career forging partnerships and driving mutual value creation with leading North American retailers. This appointment reinforces the company's commitment to helping customers achieve sustainable growth while strengthening the collaborative approach that defines Nature Fresh Farms' reputation.
"Josianne's appointment sends a clear signal about our priorities," said Patrick Criteser, CEO of Nature Fresh Farms. "We are deeply committed to being a true partner that delivers on our promises and helps customers achieve their category objectives. This builds directly on the strong foundation of trust, performance, and collaboration we've established over the years."