McCain Foods Premieres 'Masala Movie'-a Dazzling Bollywood Short Film- to Launch Two Exciting South Asian-Inspired Products

McCain Foods is excited to introduce two new South Asian-inspired products as part of its new Flavours Of The World portfolio: Masala Fries and Chili Garlic Potato Bites. To celebrate these delicious new flavours, McCain is rolling out the golden carpet for the release of the McCain Masala Movie.

Inspired by the bold mix of flavours, the McCain Masala Movie is a celebration of South Asian cuisine and culture. It's also a tribute to Bollywood's "masala" genre, which masterfully blends action, comedy, romance, and drama into one epic film.

The story begins with a delicious mix-up at a bustling market. Our two protagonists--one who sells McCain fries, the other who sells masala spice--have a fateful collision that sets their adventure in motion.

The McCain Canada team collaborated with South Asian production partners and members of the community to ensure a true Bollywood experience from start to finish. The entire spot was filmed in Mumbai, India, bringing together a talented crew of Bollywood artisans and technicians. It was directed by the Mumbai-born director Nitin Menon and features a large cast of professional dancers and actors. The costumes were designed by Maxima Basu, a celebrated Bollywood designer, and the choreography was created by Longinus Fernandes, the renowned choreographer behind many of Bollywood's most memorable dance scenes, including those from the film Slumdog Millionaire.