Marketing Considerations During the Breeding Season

Jun 01, 2023

By John F. Grimes

The Ohio Cattlemen’s Association (OCA) is announcing an event of potential interest for both the buyers and sellers of beef breeding cattle.  On Friday evening, November 24, the OCA will be hosting their fifth annual Replacement Female Sale.  The sale will be held at the Muskingum Livestock facility in Zanesville and will begin at 6:00 p.m.

The 2017 Ohio Cattlemen’s Association Replacement Female Sale will provide an opportunity for both buyers and sellers to meet the need for quality replacements in the state.  Consignments may include cow-calf pairs, bred cows and bred heifers.  Females must be under the age of five as of January 1, 2018 and may be of registered or commercial background.  Bred females must be bred to a bull with known EPD’s and calves at side of cows must be sired by a bull with known EPD’s.  Pregnancy status must be verified by an accredited veterinarian through traditional palpation, ultrasound or by blood testing through a professional laboratory.  Analysis must be performed within 60 days of sale.  Consignments will also be fulfilling specific health requirements.

At the 2016 OCA Replacement Female Sale, buyers had the opportunity to evaluate 102 lots of bred heifers, bred cows, and cow-calf pairs.  The sale included 85 lots of bred heifers that averaged $1,651, 14 lots of bred cows that averaged $1,600, and three cow-calf pairs that averaged $1,742.  The 102 total lots grossed $168,000 for an overall average of $1,647.

Why discuss a sale that is over six months away?  As we are in the midst of the 2017 breeding season, now is an excellent time to evaluate your herd and consider marketing decisions for the fall.  Young, high quality cattle backed by solid genetics are in demand with potential buyers.  Yearling heifers bred artificially to proven calving ease sires are very marketable.  It is also a great time to evaluate the body condition of potential sale animals and make nutritional adjustments to the animal’s diet in anticipation of a late November sale date.  It is my experience that while prospective buyers may complain about overly fat breeding cattle, they certainly resist purchasing breeding cattle that are in thin body condition.

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