Modern Plant Based Foods Inc., (CSE: MEAT) ("Modern Plant Based Foods") or (the "Company"), an award-winning plant-based food company is pleased to report that Kitskitchen Health Foods Inc., (Kitskitchen) a portfolio company of Modern Plant-Based Foods, has commenced initial R&D for a line of premium dried and canned soups. The new product will allow Kitskitchen to tap into the $2.8 billion-dollar canned soup market. "Kitskitchen has done a fantastic job of getting into stores and selling as a premium premade soup in the refrigerated department. However, we feel this is just the start of possibilities for Kitskitchen. By opening up the avenue to canned soup which is more readily sought after by consumers, longer lasting and shelf stable we expect Kitskitchen soups to increase exponentially in sales." States CEO Avtar Dhaliwal.
Additions to the Kitskitchen portfolio will consist of dried and canned variations of its plant-based soups, maintaining full flavour and a lower sodium nutritional panel; high sodium is of the main deterrents from many of the current offerings on shelves. Kitskitchen will be launching up to three new SKUs for its fresh line of soups, as well as up to 5 new SKUs that are shelf stable. The proposed new product line will significantly increase market share for the Company, branching into yet another aisle of the grocery store.
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