“What are those yellow fields? Do you get canola oil from the flowers? How is canola oil made? What are the health benefits of canola oil?” These are just a few of the many questions asked at the Alberta Canola booth at the Calgary Stampede.
Alberta Canola’s presence at this event is a key part of our commitment to educating consumers about the vital role of canola in Alberta’s agriculture industry and economy. The Calgary Stampede, attracting a diverse audience, provides an excellent platform for Alberta Canola to engage with international visitors and the local public to raise awareness about canola and agriculture in our province.
Canola is a key crop in Alberta, contributing significantly to the province’s agricultural output. By being at the Stampede, Alberta Canola directly connects with consumers to dispel myths and share facts about canola oil’s health benefits, its sustainability, and its importance to local farmers. This face-to-face interaction helps build trust and transparency with consumers.
“Many of the guests that visit the booth are curious about canola oil and its origins. It’s rewarding to answer their questions and share how vital canola is to Alberta’s agriculture and economy. Events like the Calgary Stampede allow us to connect directly with consumers, dispel myths, and highlight the benefits of this amazing crop. It’s all about building trust and sharing the importance of this incredible crop to Alberta’s agriculture.” Cheryl Westman, Director at Alberta Canola.