DuBreton Calls for Reforms to Boost Quebec’s Pork Industry Competitiveness

Canadian organic pork producer duBreton has voiced strong concerns over the competitiveness of Quebec’s pork industry, attributing its struggles to outdated regulations and ineffective marketing policies.

A recent report commissioned by the Quebec Ministry of Agriculture, Fisheries and Food revealed that the cost of pork production in Quebec is 19% higher than in Ontario. Additionally, another study highlighted that the average cost of a hog is significantly higher in Quebec (C$306) compared to Ontario (C$257).

“These figures highlight the competitive disadvantage faced by Quebec’s pork sector,” duBreton officials stated. “We believe that outdated regulations in Quebec play a significant role in this issue.”

DuBreton emphasized the need for comprehensive reforms, particularly in the areas of vertical integration and the farm income stabilization insurance program (ASRA). The company argues that ASRA has effectively become an industry-wide subsidy, and this reliance on compensation necessitates substantial reform to ensure fair financial assistance distribution and enhanced competitiveness across all producers.

Furthermore, duBreton pointed out that the current marketing agreement is not tailored to the needs of specialty pork producers. While marketing costs are shared by all stakeholders, the budget primarily promotes pork in general, without specific focus on specialty pork.

“In light of this report, it is clear to us that exiting collective marketing is essential to better serve the needs of specialty pork producers,” said Vincent Breton, President of duBreton. “Moreover, reforming ASRA is crucial to promote fairness and competitiveness for all producers.”

DuBreton’s call for regulatory and policy changes underscores the need for a more competitive and equitable pork industry in Quebec.