“At the market level, we recognize the need for diverse markets for both producers and consumers, and the importance of meeting the needs of all the people across the value chain,” said Usher. “We are exploring opportunities and barriers to accessing and developing more diversified markets to meet the needs of diversified products, and consumers who want diversified products.”
Dr. Aslihan Spaulding, professor of agribusiness and food industry management in the Department of Agriculture at Illinois State University, says market data will be collected from focus groups as well as surveys taken by the National Grocers Association, NGA members, independent retailers, food manufacturers, restaurant owners and consumers.
“Corn and soybeans are well-known commodities, and farmers do have established markets, a supply chain. But for the nontraditional crops, like in specialty crops, it's not the same thing. Access to markets can be challenging, or it could be sparse,” said Spaulding.
“Finally, at the landscape level, we're exploring if the widespread adoption of these more diversified practices can increase resiliency while still achieving our profit, yield and ecosystem service goals,” said Usher.
For farmers interested in participating in the research, it’s not a huge commitment, said Michael O’Donnell, the Diverse Corn Belt's regenerative agriculture coordinator from Purdue.
“Because it's mainly a data collection. We're not asking these farmers to actually change anything, or conduct or manage research plots,” said O’Donnell. “We just want them to farm how they farm, and the research team is going to be collecting data and information from their operations.”
The research team will also be conducting three focus groups in different regions of Illinois throughout August. There will be a focus group in McLean County on Aug. 15, McHenry County on Aug. 23, and Morgan County on Aug. 24.
Click here to see more...