MONTREAL, - Cook it is proud to unveil a brand new hybrid plan after over a year of work. Starting this week, subscribers will be able to order a mix of ready-to-cook and ready-to-eat meals under the same plan, or choose only one of the latter. They will also be able to select a different number of servings for each meal, a feature that makes it possible to entertain in large numbers for the holidays or order several different ready-to-eat meals to please every member of the family. Cook it is the first in its industry to offer so much latitude to its subscribers.
"The pandemic has brought a lot of change at home and in the workplace, and we need to adapt to the evolving needs of consumers, says Cook it President Judith Fetzer. "With a flexible model and a product that checks all the boxes, for both lunch and dinner."
Cook it's new ready-to-eat meals are tasty, free of conservation agents and ready in just 2 minutes, and are offered along with ready-to-cook recipes and a Pantry with 100% local products to complete your groceries.
The company, which reported 4% growth in its most recent fiscal year, has gained the support of several major partners over the past year, starting with the Fonds de Solidarité FTQ, which invested $10 million for the acquisition of Cook it's ready-to-eat facilities last spring. This was followed by a partnership with the agri-food multinational Sodexo to produce the new meals. Finally, in August 2022, the company announced $5 million in financing from Desjardins Capital to continue to improve its customer experience.