More than 20 years after Fendt tractors first rolled onto North American shores, parent company AGCO is investing heavily in spreading the brand and its new agricultural products. In the past year, AGCO has more than doubled its U.S. and Canadian Fendt dealerships from 91 to 189, covering 69% of the countries’ large farm markets, it says.
“The Fendt dealership expansion is a clear sign of our continued commitment not only to growth in North America, but to an expanded group of customers who, when they learn why Fendt has such a dedicated fan base, will also want to be Fendt owners,” says Bob Crain, AGCO senior vice president and general manager, Americas.
Fendt Innovations
The more than 90-year-old brand earned plaudits for introducing a high-horsepower tractor with a CVT (continuously variable transmission) in the 1990s, as well as the VarioGrip in-cab tire pressure regulation system in its 800- and 900-series tractors. This year, a new combine, a new series of tractors, and an upcoming planter encourage buyers to take a good look at the Fendt brand, as does its greatly expanded dealer network.
“We provide high-tech, user-friendly, efficient farming equipment to help our farmers retain the most profit in this challenging environment,” Crain says.
New Products
Fendt says that its Ideal combine, introduced in 2018, was the first “clean-sheet” design in more than three decades. The highly automated harvester is the culmination of producer feedback, the company says, blending “in-field efficiency, unfailing uptime, totally simple operation, and better grain quality.”
Early this year, Fendt also launched its new, redesigned 900 Gen 6 series of Vario tractors optimized for row crops and general farm and ranch usage. “We are aggressively addressing the row crop segment in North America, which is very important because nearly 75% of North American farmers have row crop conditions,” Crain says.
The five high-tech Vario models—the 930, 933, 936, 939, and 942—range from 296 to 415 horsepower (221 to 309 kilowatts) and are compliant with current emissions standards.
Finally, the new Fendt Momentum planter is scheduled to make its debut next February. It features the latest technologies from Fendt’s 2017 acquisition of Precision Planting, the company says. Currently undergoing field trials in North America after its introduction to the Brazilian ag market, the Momentum planter reflects producers’ requirements from around the world.
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