From earlier this fall, this Beef Buzz is a "Best of" edition featuring the comments of USMEF President Phil Seng. According to Seng, US Beef exports have taken a hit in 2015- in both volume sold and the value of those pounds that have been purchased by overseas buyers. Despite the downturn, Phil Seng says there are some bright spots to point to.
“I think one of our exciting success stories has been in the Korean market,” Seng said. “We worked very hard in Korea. Our numbers are up in Korea for beef and pork. I think the Korean market has been very, very positive for us.”
There are other success stories in the international market place. Seng said the U.S. has had export growth in Mexico, Europe, Honduras, Singapore and Taiwan.
While U.S. beef and exports have had a tough year in 2015, USMEF is optimistic beef and pork exports will increase in 2016. Seng said USMEF is forecasting U.S. beef exports will increase by eight percent and U.S. pork exports look to increase by six percent. In marketing to customers, USMEF touts U.S. red meat products as a U.S. product that is safe and wholesome. Seng often talks about the diverse government agencies that regulate the safety of all U.S. food products.
One growing international trend is the growth of brands in the market place. Seng said international buyers want to know more about the product and buyers are demanding tailored made products. As a result, USMEF has been working with states and packers in developing brands for beef and pork products.
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