Funding supports growth of remote technology reducing post-harvest potato losses
A global agri food innovation and investment firm, SVG Ventures, has announced a $500,000-investment in Calgary based Cellar Insights through its Pioneer Fund. The investment will support the company’s continued growth and commercialization of smart remote potato storage monitoring technology.
Cellar Insights focuses on helping potato growers, processors, and storage operators reduce post-harvest losses and protect crop value. Storage is a critical stage for potatoes where quality can be protected or lost. Losses during storage are often estimated at five percent or more, making early detection of problems very important.
“We first met the Cellar Insights team through our accelerator in Alberta, delivered in partnership with Alberta Innovates’ Scaleup Gap Program, and that engagement gave us an early window into both the problem they were solving and how the company was executing,” said John Cassidy, Managing Director Canada, SVG Ventures | THRIVE. “We stayed closely connected as they validated the technology, expanded deployments, and built momentum beyond Alberta. That continued progress is what ultimately led us to invest through the Pioneer Fund.”
The company’s growth journey was accelerated through an accelerator program in Alberta delivered by SVG Ventures in partnership with Alberta Innovates and its Scaleup Gap Program. This early engagement helped Cellar Insights validate its technology to expand field deployments and build strong commercial momentum. Continued progress through real world uses later led to the investment from the Pioneer Fund.