By Farms.com
The U.S. Department of Agriculture (USDA) is dedicating $300 million to assist 66 American agricultural organizations in expanding their reach into new global markets.
This initiative, part of the Regional Agricultural Promotion Program (RAPP), was introduced by Agriculture Secretary Tom Vilsack with the goal of increasing the presence of U.S. farm products in regions like Africa, Latin America, the Caribbean, and Southeast Asia.
Launched in October 2023, RAPP is funded by the Commodity Credit Corporation with an overall budget of $1.2 billion. The program supports U.S. exporters in exploring markets beyond their traditional boundaries, focusing on areas with rising consumer demand and purchasing power.
Secretary Vilsack emphasized that exports are vital for creating diverse markets, which in turn support small to mid-sized farms and retain wealth in rural communities.
The initial funding will enable various projects by recipient organizations aimed at a wide array of products. For instance, the Cranberry Institute will hold seminars to enhance cranberry exports to India and Southeast Asia, while the Southern Forest Products Association will promote Southern yellow pine in the Caribbean.
The U.S. Dairy Export Council and the U.S. Meat Export Federation are planning to expand their market presence in Africa and ASEAN countries.
Additionally, the Brewers Association is looking to capture the growing craft beer market in Southeast Asia by participating in major brewing trade shows and festivals. These efforts underscore the USDA's commitment to fostering robust export channels that ensure long-term sustainability and competitiveness for U.S. agricultural producers in the global market.