Toews did a similar visitor experience last year while raising money for the charity, which helps address hunger in developing countries.
He raised $2,000 from donations and sold the sunflower crop for about $20,000. With support from the federal government, his total exceeded $100,000.
To help surpass that amount this year, Toews invested in signs with QR codes which allow visitors to make a donation from their phones.
Allowing visitors onto the farm also provides an educational opportunity.
Statistics Canada data from 2016 says the farm population in the country accounted for about 1.7 per cent of the total population.
Manitoba’s farm population was 3.6 per cent of Canada’s total population.
As Canadians continue to be disconnected from agriculture, opportunities like these help people make a connection with agriculture, Toews said.
"As time goes on … people are more separated from agriculture, and so this allows more interaction," he told CBC. "It is raising money, but on the farmer hat side, it's just a pleasure to have people enjoy what we do."