The new logo features a standing cow, in DFC’s signature blue, wearing a white maple leaf on its body. The words “Dairy Farmers of Canada” appear underneath in French and English.
The box on which the cow stands represents different kinds of farm ground and bedding, to give consumers a sense of an honest product.

"Dairy farmers are innovators and are always looking for ways to improve and evolve," said Wally Smith, DFC president, in a statement. "Today's announcement reflects this as we are looking to the future, for the industry and for consumers, to truly differentiate the Canadian dairy sector.”
DFC also unveiled a Certification of Origin logo. In addition to the blue cow with white maple leaf and the words “Dairy Farmers of Canada” underneath, the words “QUALITY MILK” are present to show consumers the products are made with Canadian dairy.