Canadian Farmers 2025 Google Searches Focus on Crop Prices and AgTech

Precision farming, climate-smart practices, and crop market trends dominate Canadian agriculture searches

Canadian agriculture searches on Google in 2025 reveal a sector balancing tradition with innovation. Farmers sought insights on crop markets, cutting-edge technologies, and strategies to navigate economic and environmental challenges.

Crop Production and Market Trends
Searches for wheat, particularly durum wheat, surged as seeded areas expanded and global demand strengthened. Canola and soybeans remained popular topics. Not surprisingly, farmers also looked for updates on oats, barley, lentils, and dry peas, driven by stock levels, price forecasts, and shifting market dynamics.

Technology and Innovation
Canadian farmers showed strong interest in digital and precision farming, including drones, IoT sensors, and satellite monitoring—tools that promise higher yields and resource efficiency. Climate-smart agriculture and water management were also top searches, underscoring concerns about extreme weather and sustainability.

Economic and Policy Concerns
Financial pressures dominated searches, with input costs (fertilizer, fuel, equipment) and their impact on profitability leading the way.

Trade uncertainty, particularly related to U.S. politics and China, was another major topic.

Meanwhile, consumers and producers alike searched for information on food prices, affordability, and the new Grocery Code of Conduct.

Sustainability and Future Planning
Google reports that interest in regenerative practices, compostable packaging, and succession planning grew.

Global Context
While Canadian searches focused on crop markets and technology, globally the top agriculture-related search was Carbon Farming/Sequestration, with approximately 165,000 monthly searches. 

The top US-related agriculture searches in 2025 were also focused around AgTech innovation such as AI, drones, IoT, and precision farming.

Read the article: AgTech Dominates U.S. Farmer Searches on Google in 2025