Brian Wang joins USGC to enhance feed grain market

Brian Wang to lead USGC's efforts in expanding U.S. feed grains market

By Farms.com

The U.S. Grains Council (USGC) has announced Brian Wang as the new Livestock Sector Advisor for their Beijing office. In this pivotal role, Wang will focus on strategic planning and industry engagement aimed at boosting the U.S. market share for feed grains in the competitive Chinese market.

Manuel Sanchez, the USGC director in China, expressed confidence in Wang's capabilities, citing his solid reputation and extensive experience in the food industry. Wang’s appointment is expected to significantly advance USGC's programming efforts focused on promoting U.S. feed grains as beneficial for livestock health, thereby increasing livestock yields in China.

Wang's impressive career includes three years in logistics, seven years in the potato industry, and 18 years in the popcorn business, during which he gained invaluable experience in sales, marketing, team management, and distribution network development within China.

Educationally, Wang is pursuing a doctorate in business administration at the University of South Carolina. He possesses a master’s degree in business administration from the University of International Business and Economics and a bachelor’s degree in engineering from the Beijing Institute of Technology.

His extensive background and current academic pursuits equip him well for his new responsibilities at USGC, where he will use his expertise to enhance the presence and acceptance of U.S. agricultural products in China, helping to solidify and expand the market share of U.S. feed grains.